The Goodall brothers, Joe and Paul, had heartfelt opportunities to speak with their father before his passing about his wishes for the farm that has been in the family for now over 100 years. 

Culton Goodall’s response was, “If it’s not too much trouble, I would like to see it protected as a working farm.”  Looking back on those poignant conversations, Paul and Joe are working to honor their father’s wishes by conserving the farm with a farmland protection easement. 

Following in his footsteps, they are implementing ever evolving best management practices and employing the best technology to achieve their goals for beef production and conservation.  With backgrounds in education, the Goodall brothers are looking to the future as well, “Passing along a good understanding of conservation issues empowers the next generation to carry forward a healthy land ethic.” 

Toward that end, the Goodall brothers have involved numerous high school and college students in environmental stewardship, including hands-on learning by planting native trees to restore streamside forest along the waterways that bisect their almost 600-acre Century Farm.