VIRGINIA – The U.S. Bureau of Economic Analysis (BEA) has released its latest Outdoor Recreation Satellite Account, highlighting the significant economic impact of outdoor recreation in Virginia. The 2023 report indicates that outdoor recreation in Virginia generated $13.4 billion in value added, accounting for 1.9% of the state’s GDP. This thriving sector also supports 122,405 jobs, underscoring its crucial role in Virginia’s economic landscape.
The BEA has annually published government data on the outdoor recreation industry for seven years in a row. The latest report emphasizes the outdoor industry’s foundational role in Virginia’s identity and its critical economic and social contributions. For seven years, the sector has maintained impressive growth, continuing to invigorate local economies in both urban and rural communities. Nationally, outdoor recreation generated $1.2 trillion in economic output (2.3% of GDP), 5 million jobs and comprises 3.1% of U.S. employees.
A Sector on the Rise
Virginia’s outdoor recreation is anchored by its extensive network of public lands, trails, and waterways. The state boasts 43 state parks, 47 wildlife management areas, and 66 nature preserves. Additionally, Virginia offers statewide trail systems and numerous bodies of water, complemented by hundreds of local, county, and regional parks and trails. These resources provide ample opportunities for both residents and tourists to engage with the natural environment. Here are some notable activities that contributed to Virginia’s outdoor recreation sector:
- Boating/Fishing – $826 million
- Hunting/Shooting/Trapping – $358 million
- RVing – $356 million
- Climbing/Hiking/Tent Camping – $172 million
- Motorcycling/ATVing – $162 million
- Equestrian – $136 million
- Bicycling – $57 million
- Snow Activities – $45 million
“Virginia’s growth in outdoor recreation is a tremendous boost to communities across the Commonwealth,” said Senator Mark Peake, Co-Chair of the Virginia Outdoor Recreation Caucus. “This sector not only enhances our local economies and creates jobs, but it also enriches our quality of life by connecting people with the natural beauty our state offers. Outdoor recreation is a vital investment in both the economic and physical health of our communities, making Virginia an even better place to live, work, and play.”
“The growth in outdoor recreation in Virginia speaks to the impact this industry brings to our communities.” said Pete Eshelman, Director of Outdoor Branding for Roanoke Regional Partnership. “In Roanoke, our vibrant outdoor industry is a cornerstone of our holistic economic development and talent attraction strategy. By leveraging our unparalleled natural resources and investing in outdoor infrastructure, we create job opportunities, attract forward-thinking businesses, and draw a dynamic workforce that values quality of life. This synergy positions Roanoke as a place where innovation, adventure, and community thrive, connecting with those who seek a place where work and outdoor recreation coexist seamlessly.”
“Our latest data underscores the remarkable growth in outdoor recreation across Virginia, revealing vast opportunities for community investment and development.” said Maribel Castañeda, Coordinator for Our Virginia Outdoors. “As we witness this upward trend, Our Virginia Outdoors remains dedicated to supporting initiatives that fund and enhance our state’s natural treasures. Together, we can ensure that Virginia’s outdoor spaces continue to thrive, benefiting both our local economies and the well-being of our residents.”
“The rising popularity of outdoor recreation in Virginia is exciting and highlights the need for managing and protecting our natural resources,” said Tom Griffin of the Virginia Green Travel Alliance. “We hope this increased exposure to the outdoors will also foster an understanding and expanded support for environmental stewardship. Virginia Green Travel Alliance will continue to work with its members to promote responsible tourism across the Commonwealth.”
“As we celebrate the remarkable growth in outdoor recreation across Virginia, it is crucial to highlight how this expansion directly benefits our precious waterways.” said Wendy Austin, Executive Director for Friends of the Lower Appomattox River (FOLAR). “The increased focus on river access enhances recreational opportunities and also underscores the importance of conserving these vital ecosystems. FOLAR is steadfast in our commitment to conserve, protect, and promote the Appomattox River, ensuring that it is a haven for wildlife and a welcoming place for all to enjoy.”
“The horse industry has a rich legacy in the Commonwealth of Virginia.” said Steve Escobar with the Virginia Horse Council. “The one theme that is consistent with equestrians across all disciplines is trail riding through the picturesque trails both public and private in the Commonwealth. Providing over a billion dollars yearly in associated revenue, the Virginia Horse Council recognizes the value and importance of maintaining open trails providing outdoor recreation for so many groups, but especially to support the legacy and tradition of horseback riding in Virginia.”
“MORE has known for decades that trails help create healthy and vibrant communities,” said Jali Fernando, Executive Director for the Mid-Atlantic Off-Road Enthusiasts. “We are thrilled to see a wider recognition of trails not only as a community asset but also as a driver of economic growth. Bike shops, restaurants, and other local businesses stand to benefit from trails and other outdoor recreation infrastructure. MORE is proud to be able to provide public, sustainable, multi-use trails as a way for communities to thrive.”
“Having lived and traveled many places, without a doubt, I believe that Southwest Virginia is one of the most beautiful places on the planet,” said Jen Otey, Outdoor Recreation Development Manager for Friends of Southwest Virginia. “Our State Parks and National Forest areas provide accessible and meaningful opportunities for residents and visitors to experience what we have to offer here. With support for ongoing planning and implementation of outdoor recreation opportunities, created by many of the hardworking organizations and individuals living among our mountains and along our rivers and streams, I truly believe that Southwest Virginia will continue to become a very sought after destination for travelers from all over the world. This will in turn provide recreational opportunities for locals and grow the economies of our rural communities in ways that are empowering and sustainable for the people that live here.”